COMM 104: Fundamentals of Public Communication
3 Credit Hours | Master the Art of Persuasive and Civil Discourse
Ready to command attention, build trust, and inspire action? In our polarized
world, the ability to communicate clearly, persuasively, and respectfully
isn't just valuable—it's essential. This course transforms you into a confident
communicator who can bridge divides, influence decisions, and lead meaningful
conversations in any setting.
What You'll Master:
-
Strategic Message Design: Learn to craft compelling arguments
using time-tested rhetorical principles that have influenced leaders
for centuries
-
Ethical Persuasion: Develop skills to influence others responsibly
while maintaining integrity and respect for diverse viewpoints
-
Active Listening: Build the foundation of civil discourse through
genuine engagement with opposing perspectives
-
Critical Analysis: Sharpen your ability to evaluate arguments,
identify logical fallacies, and respond thoughtfully rather than reactively
Civil Communication Focus:
In an era of heated debates and online hostility, you'll learn to disagree
without being disagreeable. Practice facilitating productive conversations
across difference, finding common ground in contentious issues, and maintaining
respectful dialogue even when stakes are high. These skills are crucial
for building bridges in our increasingly divided society.
Why This Matters to You:
Whether you're presenting to clients, leading team meetings, advocating for
causes you believe in, or navigating difficult conversations, clear and
civil communication is your competitive advantage. Employers consistently
rank communication skills as their top priority, and this course gives
you the framework to excel in interviews, presentations, negotiations,
and leadership roles across any industry.
The Experience:
Practice through real-world scenarios, receive personalized feedback on your
speaking style, and engage in structured debates that challenge your thinking
while building your confidence. You'll develop both the technical skills
and ethical foundation needed to be a persuasive yet principled communicator.
Global Relevance:
Learn communication strategies that work across cultures and contexts, preparing
you to engage respectfully with diverse audiences and contribute to constructive
dialogue in our interconnected world.
Essential for students who want to lead with integrity, build consensus,
and communicate effectively in professional and civic life.