The Martin Hall Agency will host Tom Marchese, the vice president of marketing for Bob Evans Restaurants, at 6:30 p.m. Wednesday in Martin Hall Room 205.
Marchese will give a talk, “Breakthrough Thinking,” followed by a reception in Martin Hall room 101 at 7:30 P.M. The event will cost $5 at the door and will be open to all WVU students.
“This event is an excellent opportunity for our advertising students to make professional connections and learn about career opportunities in their chosen field,” said Maryanne Reed, dean of the Perley Isaac Reed School of Journalism at WVU.
Marchese’s presentation is the first in the “Power Up Your Professional Network” speakers series sponsored by the School’s student-run advertising firm, the Martin Hall Agency.
Since taking the vice president position at the restaurant chain’s headquarters in 2008, Marchese has been responsible for the marketing of Bob Evans Restaurants’ 570 locations with the goal of reaching a younger family audience.
Marchese has an extensive background in marketing and communications, specializing in advertising, digital communication, brand positioning and strategy. Prior to joining Bob Evans Restaurants, Marchese’s previous posts included chief marketing officer at Yum Brands, vice president of innovation at Elmer’s Products, and the director of brand marketing for Wendy’s International.
In April, he participated in the Professional Speakers Series at Northwestern University, where he gave journalism students real-world advice.